Leaderboard

728x90

• 40k swf
• 30k gif/jpg

Frames per second: 24

Max Looping: 3 times

3rd Party tags accepted: Doubleclick, Facilitate, Atlas, Media Mind, Eyewonder

mcm media reserves the right to reject any creative that could impede audio or video playback.. This includes 'processor intensive' creative ie. Creative that requires a large amount of system resources (over 30% CPU Usage) to run.

• Take 40 Top of all pages except 'Competitions'
• The Hot Hits Top of all pages except 'Home' and 'Competitions'
• Movideo Top of all pages
• DEN Media Player

Medium
Rectangle

300x250

• 40k swf
• 30k gif/jpg

Frames per second: 24

Flash versions: 6/7/8/9 accepted

Animation Duration: 30 seconds max

3rd Party tags accepted: Doubleclick, Facilitate, Atlas, Eyeblaster, Eyewonder

mcm media reserves the right to reject any creative that could impede audio or video playback.. This includes 'processor intensive' creative ie. Creative that requires a large amount of system resources (over 30% CPU Usage) to run.

PLEASE NOTE, FOR 3RD PARTY TRACKING TAGS & COMPANIONS : From May 1 2013, VEVO will only accept SSL compliant 3rd Party Tags, otherwise creative will need to be site served

• Take 40 Top of all pages except 'Competitions'
• The Hot Hits Top of all pages except 'Competitions'
• Movideo Top of all pages
• DEN Media Player
• VEVO Media Player

Marquee

960x250

• 75k swf/jpg

3rd Party tags accepted: Doubleclick, Facilitate, Atlas, Eyeblaster

Can contain video but audio must be muted by default. User-initiated video play recommended

For auto-initiated video, a 3 second loading period before to allow page elements to load

mcm media reserves the right to reject any creative that could impede audio or video playback.. This includes ‘processor intensive’ creative ie. Creative that requires a large amount of system resources (over 30% CPU Usage) to run.

Marquee is capped at 1 impression per user per day. Marquee can be booked for a maxium of 3 concurrent days.

Close button is automatically added by site, and not required to be built in to creative file.

File size; 75k max file size for site-served swf/jpg creative.

For rich media executions, Max file sizes are: 75K (default), 300K (Polite download), and 2 MB Video (Polite download).

• Take 40 and Hot Hits Homepage

Competition Page Tile

Take 40: 220x220 (resized to 90x90 when live)

The Hot Hits: 640x360 (resized to 240x135 when live)

• 15k static gif/jpg

Image will be displayed at 90x90px (Take 40) or 240x135 (The Hot Hits)

Copy Required:
5 word heading
10 word sub heading (take40.com only)
Approx 30 words description

As the images display on our sites at 90x90 (take40.com) and 240x135 (thehothits.com), please design the tiles with these sizes in mind (ie avoid small text or fonts which will be unreadable once resized).

• Take 40 Competitions page
• The Hot Hits Competitions page

'Take 40 Loves' and
'Check it Out' Footer Tiles

172x115

• 20k gif/jpg

Copy Required:
Approx. 20-25 words
3 word call to action

• Take 40 and The Hot Hits All pages except channels.

Take 40 In-Chart Banner

468x60

• 40k swf or 30k gif/jpg

Max looping: 3 times

3rd Party tags accepted: DoubleClick, Facilitate, Atlas, Eyeblaster, Eyewonder

• Take 40: Countdown page

VEVO Sponsorship

Various

• See Sponsorship specs

Please download VEVO Sponsorship Specs for more info

Photoshop template and supporting font for vevo.com homepage logo placement are available here. Please note this placement must have a transparent background and a client logo (rather than imagery).

• VEVOvevo.com and VEVO on YouTube

Section Sponsorship Logo

Take 40: 220x45
The Hot Hits: 300x60

• 20k static gif/swf/jpg

Needs to contain 'Sponsored By' text with client logo against transparent background. See Business Manager/Account Executive

• Take 40 & Hot Hits subsections

Hot Hits Homepage Carosel Sponsorship Logo

Hot Hits: 220x45

• 20k PNG with Transparent background

• Needs to contain 'Sponsored By' text with client logo against transparent background.

• The Hot Hits Home

Standard Banner

480x60

• 30k gif/jpg

Animated Gifs accepted

• Take 40 & Newsletter only

Medium Rectangle

300x250

• 30k gif/jpg

Animated Gifs accepted

• Take 40 & Hot Hits Newsletters

Streaming/Expanding Medium Rectangle

300x250 default size
if expanding creative - up to 600x350

• politely served: 40KB gif/jpg/ 40k default swf /100k rich/1mb vid

Sound can start on rollover but mute button is required for user control.

Audio must end on rollout.

Not available in media players

If expanding - expands down and left.

• Take 40 Home, Countdown, Music pages, Artist pages, Interviews, Photo Galleries, Tours, News, Movies, About
• The Hot Hits Home, Countdown, Music pages, Artist pages, Interviews, Photo Galleries, Tours, News, Movies, About

Expanding Full Page

300 x 600 default size - expands to 600x600

• politely served: 50KB gif/jpg/ 50k default swf /100k rich/1mb vid

Expands to the left only.

Sound can start on rollover but mute button is required for user control.

Audio must end on rollout.

• Take 40 Countdown, News, About
• The Hot Hits Countdown, News, About

Mobile Standard Banners

320x48

• File Size: 20kb, gif/jpg/png
  HTML5

Can be tracked with 1x1 Impression Tracker and click through URL.

Can be 3rd party served if vendor has a mobile specific platform

No Flash or Silverlight

Static or animated gif - 2 sec per frame is recommended, max 3 loops.

Creative must feature a 1-2 pixel border (grey [#666666] or white recommended, though any colour that clearly distinguishes the ad from the content may be used)

Click-through URL should be for a page that is optimized for a mobile browser. This may be a dedicated mobile page, possibly built on a .mobi or m. domain, or a page that can detect mobile browsers and generate the HTML accordingly.

• The Hot Hits Mobile site

Mobile Medium Rectangle

300x250

• File Size: 20kb, gif/jpg/png
  HTML5

Can be tracked with 1x1 Impression Tracker and click through URL.

Can be 3rd party served if vendor has a mobile specific platform

No Flash or Silverlight

Static or animated gif - 2 sec per frame is recommended, max 3 loops.

Creative must feature a 1-2 pixel border (grey [#666666] or white recommended, though any colour that clearly distinguishes the ad from the content may be used)

Click-through URL should be for a page that is optimized for a mobile browser. This may be a dedicated mobile page, possibly built on a .mobi or m. domain, or a page that can detect mobile browsers and generate the HTML accordingly.

• The Hot Hits Mobile site

Mobile Expanding Banner/Mobile OTP

320x48 expands to -> 320x250 (Standard)
OR
320x48 expands to -> 320x416 (Full Screen)

• File Size: 20kb, HTML5

Expands Down

Opens on user interaction

Must have a prominent close button stating ‘Close X’

Must be supplied via MRAID compliant 3rd party vendor such as: Sprout, Medialets, GoldSpot Media, Mediamind. We are certified with Mediamind Rich media

• The Hot Hits Mobile site

VEVO Mobile Package

320x48 (iPhone & Android)
2048x1408 (retina display)
1024x704 (non tetina display)
1024x70 (iPad)
1024x250 (iPad)
768x70 (iPad)
300x300 (iPad)

• File Size: 50kb, jpg/gif only
  
  2048x1408
  1024x704: 300K

All placements except 2048x1408/1024x704 Can be tracked with 1x1 Impression Tracker and click through URL.

For 2048x1408, all essential creative (i.e. copy, CTA, product) needs to fit in the top 2048x400 pixels. The bottom pixels will be overlaid with video thumbnails (see 2048x1408 Template ; please remove "FPO" layer before saving) and should have a background image only (see example). Please save two versions of the file: 2048x1408 (retina display) and 1024x704 (non-retina). Both files need to be under 300kb.

jpg/gif files only. No Flash, MRAID or HTML5 accepted

300x300 - requires 'Sponsored by' text

• VEVO iPhone, iPad and Andoird Apps

Background skinning

1600 x 1200 (recommended), up to 2000 x 1950

• jpg or psd

For Take 40 skins (Homepage, Channels and Countdown), please refer to Take 40 Skin Template to design your skin. Please keep calls to action, logos within the transparent areas of the PSD template. The skin background should contain a solid background colour. All skins are subject to editorial approval and MCM Media reserves the right to request changes

For Hot Hits skins (Homepage and Countdown), all skins need to have a solid background colour. If the skin cannot have a solid background, please fade inner and bottom edges of creative to HEX colour code #040505. Please also refer to pages 4-7 on Hot Hits Advertising Guidelines. For designers, a Hot Hits Photoshop Skin Template also is available. All skins are subject to editorial approval and MCM Media reserves the right to request changes

• Take 40 Home, Countdown, Channel Pages
• The Hot Hits Home, Countdown, Channel Pages

Branded Canvas VEVO Skins

1500 x 750 pixels

• jpg

For an example of a watch page skin creative, click here. For screenshots of live skins on vevo.com click here. All skins are subject to editorial approval and MCM Media reserves the right to request changes

• VEVO vevo.com only

Glider

1280 x 1050

• politely served: 40KB gif/jpg/ 40k default swf /200k rich/2mb vid

Full specs can be found here

As this is a relatively complex execution, please contact Media Mind’s creative support team directly before beginning the build: creativeau@mediamind.com

Most Gliders run in conjunction with a background skin – see Background Skin section above

• Take40 Chart, Hot Hits Chart

Page Takeover

950 x 821

• politely served: 40KB gif/jpg/ 40k default swf /200k rich/2mb vid

The Page Takeover launches from either 728x90 or 300x250 ad unit on roll-over or click – it is an expanding Banner ad type in Media Media.

Full specs can be found here

Most Page Takeovers run in conjunction with a background skin – see Background Skin section above

• Take40 Chart, Hot Hits Chart

eDM

Images: 100k
Avoid PNGs

• Width: 600px
  Height: flexible

Use tables for layout:
- Set the width in each cell, not the table
- Err toward nesting
- Use a container table for body background colours
- Avoid unnecessary whitespace in table cells

CSS and general font formatting:
- Always move your CSS inline
- Avoid shorthand for fonts and hex notation

Images in HTML emails:
- Avoid spacer images
- Always include the dimensions of your image
- Avoid PNG
- Provide fallback colours for background images
- Don't use floats
- Keep the width less than 600px
- Be aware of automatic text resizing

• Take 40 and the Hot Hits databases, Client databases.